Tareq Mahmud
Overview
Packly Marketplace
Designing one shopping journey across many sellers
A multi-vendor ecommerce product design case study covering Packly Marketplace product discovery, shopping, cart, checkout and orders across web and mobile.
- Role
- Mid UI/UX Designer, Zavisoft
- Platform
- Web and mobile
- Category
- Ecommerce · Multi-vendor
- Status
- V1 live · V2 in development
Problem
The challenge
A marketplace should feel like one store to the customer while products, stock and orders remain connected to their individual sellers. The experience needed to support discovery and purchase without hiding who fulfills each order.
Solution
The approach
I worked across the customer shopping journey and the vendor experience behind it: home and campaigns, categories, product details, cart, checkout and order management. V1 established the marketplace foundation; V2 reworks the architecture for a larger catalogue and a smoother purchase path.
- Group cart items by shop. Keeping each seller’s items together makes multi-shop checkout easier to understand and clarifies who ships each part of an order.
- Make category paths visible. Top-level categories and expandable groups help shoppers browse a broad catalogue without relying on deep menus.
- Bring campaigns into product discovery. Seasonal promotions and flash sales appear near the home entry point, with discounts and countdowns visible on product cards.
Outcome
Where it landed
Packly Marketplace V1 is live on web and app, with V2 in development. The marketplace is designed alongside Packly Business Manager, connecting the customer journey with seller operations.
