Packly Business Manager V2

Redesigning the merchant app for clarity and speed

A mobile app redesign case study: a cleaner merchant home, status-based product management and analytics that show earnings and KPIs at a glance.

Role: Mid UI/UX Designer, Zavisoft
Platform: Mobile app (Android)
Category: SaaS · Mobile app redesign
Status: Live on Google Play

Problem

The challenge

The V1 home was dense and hard to scan. Order counts, earnings and channel performance took too many steps to reach, and product management lacked clear status visibility.

Solution

The approach

I redesigned the app from the ground up: restructured the home, rebuilt product management and added an analytics screen that puts earnings and performance first, so the most-used data is one look away and common tasks are one tap from home.

Order status on the home screen. Pending, processing and delivered tiles are visible the moment the app opens.
Analytics in one view. A net earnings chart with period comparison and four KPI tiles replaces several screens.
Status-filtered products. All, My Product, Draft and Trash filters with SKU, price, stock and status on each row; adding a product is a stepped form.

Outcome