Packly Business Manager

Designing a business operating system for modern merchants

A product design case study for Packly Business Manager, a mobile and web platform for products, inventory, orders, sales, customers and campaigns.

Role: Mid UI/UX Designer, Zavisoft
Platform: Mobile app and web
Category: SaaS · ERP · Ecommerce
Status: Live · V1 and V2

Problem

The challenge

A single sale can involve products, stock, orders, payments and more than one channel. The product had to connect those jobs without making a broad business system feel difficult for merchants with different levels of technical experience.

Solution

The approach

I designed the mobile app for daily merchant work and the web platform for larger-scale operations. The information architecture groups the product into catalogue, inventory, orders, sales, money and growth, with one model shared across mobile and web.

Group tools by the merchant’s job. Catalogue, inventory, orders, sales, money and growth form recognizable areas, so merchants can find the work they came to do.
Show queue size in the list filters. Counts beside product and order statuses expose the size of each queue before a merchant opens it.
Make order cards useful at a glance. Order ID, amount, payment type, customer and item count appear together to support faster triage.
Evolve the system from V1 to V2. The second version simplifies common workflows and clarifies hierarchy while retaining the product’s core merchant jobs.

Outcome

Where it landed

Packly Business Manager is live on app and web. Two versions have been released to merchants, with the second version focused on clearer organization and faster everyday workflows.

Visit the web platform ↗